Fender Was There

Inspired by the legendary Telecaster and Stratocaster guitars, Fender introduces a new line of golf accessories. Fender changed pop culture with its iconic instruments. -Ahead of the status quo, Fender is reimagining golf accessories combining the classic style of Fender guitars with a passionate nod to the game of golf.

The golf industry is changing and the innovative brands with a story are growing rapidly. There is no better story than Fender Guitars! Last year the number of golfers in America increased over 500,000. They aren’t traditional golfers inclined to be aligned with traditional products. This is good news for Counter Culture brands because they are authentic, emotional, inspiring, and have a face.

Counter Culture brands are human. They have human faces with a distinct personality while projecting an authentic identifier for the customer. Corporate brands are not able to be granular and engage with new users. They innovate products not inspire new users.